Changing Channels

Global Administrator 10/27/2016 4:11:57 PM

How channel strategy impacts product access and commercial success

As pharmaceutical companies continue to launch new specialty products, the right channel strategy can mean the difference between a successful launch and not meeting forecast. Understanding the differences between full-line wholesale and specialty distribution, and the impact on your customers and patients, is critical to ensuring a successful launch. And choosing between the two requires strategic thinking and has a significant impact on the uptake of your product and your commercial success.